Letting your customer base know that they have a voice, receiving their feedback, and taking actionable steps, will help to improve the quality of your business and shape your brand.
Some businesses are still stuck in 1950. Postcards, or advertisements via mail in general, are old news. I mean, have you seen the internet?! 80% of people are currently using texting for business. Are you a statistic?
In a recent interview with Variety, AMC Entertainment CEO Adam Aron said that the movie theater chain was making a move to appeal to millennials. Part of that would be allowing people to text during movies in the theater.