Every good business understands the importance of market research. One way to obtain feedback from your customers is to hear what they think about the quality of customer service. Yet, how can a survey be conducted?
If the menu tree for your IVR has too many options, your customers may hang up and call the competition. By cutting down options, your customers won’t be mashing the ‘0″ key to speak with an operator.
Letting your customer base know that they have a voice, receiving their feedback, and taking actionable steps, will help to improve the quality of your business and shape your brand.
Americans aged 65 and older, the most-used methods of communication are more likely to make calls using cell phones and landline phones. Through VoiceXML, businesses can provide personalized support to their customers in a cost-effective manner.