You will need to use call tracking in conjunction with your PPC campaign to ensure that you’re collecting the data you need to analyze your campaign from all angles. Here are 5 mistakes that are commonly made when it comes to creating PPC campaigns.

Data-driven marketing is the process by which marketers collect, integrate and analyze data to help them strategically plan their future outreach initiatives. Here are five things you should be paying attention to in any marketing campaign to maximize your ROI.

At IVR Technology Group, setting up a text messaging system is a part of what we do. Our system is called Compass Broadcast. With this application, you can send a list of contacts voice messages, text messages, and e-mails.

Businesses rely on billboards, ads played on radio and television, and print ads to get their name out there. While these methods are still in use today, mobile advertising is paving the way for the future and proving its value.

Besides understanding customers and their marketing channels, there is also a growing difficulty in providing customers the true Omni-channel experience while still providing a centralized view of marketing dollars spent. Here’s how to fix that…

As an over-the-phone payment solution, Compass Pay allows customers to call one phone number to access their account information and make a payment 24/7. Here’s only some of what this solution can do…

Call Tracking is crucial for any marketing campaign analytics. Not only can you track down who’s calling, but you can see in-depth details of their location, name, time of a call, agent history with the caller.

Many businesses have experienced immediate results with pay by phone, an existing tool that we can provide to help you stay ahead of the competition and also to become savvier operationally.

Call tracking is an excellent investment for your business which can provide a lot of benefits. Unfortunately, it can also come with its share of misconceptions. Here are ten myths about tracking phone numbers you need to know…

Most of your advertising and marketing initiatives don’t come with built-in analytics like your website does. Because of this, you’re missing important data that helps you gauge which of your initiatives are the most effective.

Compass Broadcast is a self-service application that allows users to broadcast simultaneous voice, text and e-mail messages to any number of people. You can create your message and distribute it within minutes.

By offering dual channel communications, you make yourself an even-more-valuable asset to your clients. Go out of your way to be convenient, to fit into their lives as they want you to.

By having an easy-to-use emergency notification system ready to go at a moment’s notice, you can check this off your list of things to worry about in case of an emergency. Here’s how…