Tracking marketing effectiveness and properly allocating budgets is a growing challenge for organizations across the globe. Data management platforms (DMP) and analytics tools promised to make it easier. But with click-fraud, a fragmented ad landscape, and new tracking restrictions, it’s never been more confusing. There is, however, one digital marketing metric that always provides clarity; call tracking
Blog Posts About Call Tracking
Call Tracking – Everything You Need To Know
Call Tracking combines more than one inbound phone number with telecommunications technology that generates data on the caller and why they called, with data analysis to provide business intelligence on your inbound callers. The current marketing climate requires your customers to have multiple ways to find you. It is crucial to have a multi-channel marketing […]
Add Call Tracking to Your Marketing Technology Stack
Most organizations struggle with optimizing their marketing investments to understand what sources produce the most profitable revenue. With digital marketing growth comes the increasing need to know where to apply marketing strategies and expenses. How do companies use intelligent call tracking and analytics to maximize marketing ROI? Emergence Of Phone Number Tracking Back in the […]
Growing A Self-Storage Company Through Automation and Call Tracking
A growing self-storage business, with more than 100 locations across multiple states and adding more, came to us with a marketing need. They were running hyper-local advertising in more than 50 markets in the form of social media, broadcast, print, and Google Local search ads. They needed a reliable way to track the performance of […]
How To Market Your Small Business Online
In this day and age, relying on just traditional marketing methods like yellow pages and print ads will put you behind. Most small businesses struggle with marketing, an essential component of when it comes to business success. Today, there are dozens of people within your area using the internet to find a business just like […]
How To Use Real-Time Analytics To Track Down Your Leads
Ready to take customer experience to a new level? Real-time analytics allows leadership and decision makers to keep a pulse on anything and everything in their business when it comes to data.
How Is Call Tracking Valuable To Facebook Advertisers?
Most businesses measure success based on digital analytics. Analytics can encompass organic visits, page views and obviously, goal conversions. Often enterprises utilize call tracking numbers.
What Is The Best Call Routing Strategy For Your Business?
Why are customers calling? How can your company make sure to meet their needs? The best way to help is to get them the answers they need as quickly as possible. However, one should not sacrifice quality for speed.
What You Need To Know About Click to Call
How does a company measure the value of their website? If a company uses different means to attract a target audience to visit it must be doing something right. Drawing attention is meanless if those leads don’t convert to sales.
How To Setup Call Tracking In Marketing Campaigns
Most businesses and marketers measure success based upon a series of digital analytics, such as organic visits, page views and obviously, goal conversions. Call tracking software is an essential aspect in the business sector.
3 Types Of Ads That Annoy Potential Customers
Ad campaigns are designed to help represent a company’s brand using the most effective means possible. Unfortunately, some believe that there is no such thing as negative publicity. Turns out, there is. Here are some prime examples…
5 Ways To Better Your Customer Service
Our recent post about customer surveys explained how businesses could learn how to implement IVR Surveys. Doing this allows customers to have a voice, and businesses to improve customer service.
3 Mobile Marketing Strategies That Will Boost Business
As technology improves, companies need to develop new methods to be able to engage with their audience. One of the ways a company can do this is with mobile marketing.
How To Fine-Tune Your Advertising Campaign Using Call Intelligence
Self-storage has been the fastest growing commercial real estate ventures. To be competitive, it’s necessary to spend money on advertising so that your business can be visible and be successful.
2 Important Tips To Handle Calls Effectively In Your Self Storage Business
Call intelligence reporting can allow your business to figure out how customers found your location and focus where to advertise. Tracking incoming phone calls and responding to your leads is valuable. Here’s how…
How Does Dynamic Number Insertion Work In Call Tracking?
We’ve shown how assigning different phone numbers to media outlets like billboards, newspapers, or radio ads can help track a storage facility’s marketing efforts. However, establishing an online presence is also necessary. Here’s how to do it…