How does a company measure the value of their website? If a company uses different means to attract a target audience to visit it must be doing something right. Drawing attention is meanless if those leads don’t convert to sales.
Benefits Of Click To Call
Adding a click to call function can have a significant effect on your conversion rate. Here are the top benefits:
Connect The Customer Right Away
According to Pew Research Center, 77% of Americans own smartphones. This is an increase of 125% from five years ago. More likely than not, when a customer comes to your website they will do so on their smartphone. Adding a click to call button on your site has an impact on your conversion rate. How much of an effect? According to Jupiter Research, online revenues can increase as much as 45%. Furthermore, the likelihood of a conversion is twice that of just advertising a toll-free number alone. The click to call button allows the call to be made in one fluid motion.
Improve Customer Communication
While some companies prefer to utilize different channels to connect with a customer, this isn’t as impactful as a phone call. According to Forrester Research, 45% of consumers prefer to speak to a customer service agent over the phone because customers want to answers right away. More likely than not, if a customer can’t get an answer to their question from a website, they’ll move on.