Most businesses and marketers measure success based upon a series of digital analytics, such as organic visits, page views and obviously, goal conversions. Call tracking software is an essential aspect in the business sector.
Importance Of Call Tracking In Marketing
Your business has a telephone number that’s probably plastered on your website, in magazines, in your Google AdWords campaigns – it may even appear on billboard ads. But how do you know which of these marketing methods are generating the calls to your business? How are you tracking conversions? Here’s a bigger question…
Tracking Calls In Advertisements
Tracking the effectiveness of advertising exists in other forms of media. For example, if your business wanted to advertise on a billboard. Several factors would need to be taken into consideration. Factors such as the size of an ad, location, custom design, or if it is displayed digitally will affect the cost.
However, there are significant questions that need to be measured after it goes up.
- Is the ad something that is both easy to read and remember?
- Do you have a phone number, or website, on it?
- Will your potential customer be able to remember it?
The problem with billboards is the ROI for traditional marketing is considerably low. Your potential customers may be too busy concentrating on the road due to weather conditions, traffic, construction, or if they need to get gas at the next exit.
Or maybe they can.
How would you determine the effectiveness of such a campaign? Perhaps your employees could ask customers how they found your company, or receive a discount for mentioning it. Is this an ideal method?
Placing Call Tracking Numbers
If your company set a unique number on a billboard, you would be able to measure how useful it is. Analytic reports will allow you to see the time and date of the call. More importantly, he can track the return on investment of each marketing channel.
- Evaluate the marketing strategies and tactics and get to know the expenditure of the marketing budgets.
- Identify your ROI, and allow for a better investment in various marketing channels.
- Customer service improves, as your staff can be evaluated based on performance.
- It helps you to differentiate which of your agents are delivering peak customer service, and which ones have the opportunity to improve.
Monitoring Call Tracking Numbers
With call tracking, you can monitor which areas of your marketing – digital and offline – are performing well and which areas need improvement. When you are running a business, it means that you are responsible for the sales tracking. Call tracking helps you to understand your performance in the market and overall how you are doing. Often time people associate call tracking numbers within a campaign in Google Analytics or people even use a Google Excel sheet to keep track! It’s really up to the business on how they want to track numbers both online and off.
Will Call Tracking Work For You?
Discover if call tracking is right for your business. Here are the top five industries where people typically use call tracking.