We’ve shown how assigning different phone numbers to media outlets like billboards, newspapers, or radio ads can help track a storage facility’s marketing efforts. However, establishing an online presence is also necessary. Fortunately, it’s not costly because of dynamic number insertion call tracking.
Dynamic Number Insertion And Call Tracking
Dynamic number insertion (DNI) call tracking allows storage companies to measure online marketing efforts and inbound phone calls.
How DNI Works
Clicks via an advertisement allow DNI to link specific phone numbers to an ad. Each ad displays a unique number in regards to its source. You can track which marketing source a customer came from based on the number.
Tracking DNI Numbers
These numbers can be monitored based on the sources they came from such as:
- Search Engines
- Web Pages
- Click To Call Ads
Reporting
Call analytics reports will compile the sources of the call, compiled from there. This is the best way a start-up self-storage company can use one number to know where to invest their online advertising budget.
Benefits
Search Engine Optimization – Maybe people find your storage company on Facebook, Twitter, or Google but is it worth it to invest in Yahoo, Google+, or Bing? DNI Call tracking removes speculation and proves how valuable online advertising is.
Increase search engine marketing efficiency – By assigning a different phone number to your keywords, you’ll be able to track which keywords get clicks, drive phone calls and increase ROI.
Campaign optimization – By gaining accurate insight into which campaigns are driving call conversions, you’ll be able to allocate future ad spends accordingly.
