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Fortunately, in today’s fast-paced world, customers can call to get an item at the push of a button. This means that if customers are made to wait on hold for too they may not actually believe their call is important to you.

Call Tracking Call Analytics

Knowing the lifetime value of your patients will help you allocate your marketing resources better, improve your customer retention and, of course, you can’t increase the lifetime value of your customer until you know what it is.

Call Tracking call tracking dentist office,  determine lifetime value of patients

If you’re thinking of investing in a keyword with a high difficulty ranking, be ready to shell out the big bucks for (possibly) little result. Or, consider picking a different keyword.

Call Tracking ppc ads,  ppc campaign

Digital marketing has grown to include much more than just your website, SEO & Facebook. Text messaging, mobile app development, podcasts and more are forms of digital outreach. Here are three tips to help you master digital marketing…

Call Tracking marketing strategy

A text message can have a powerful effect on the medical industry by reminding a patient of an upcoming doctor’s appointment. Patients benefit because they don’t forget their appointment, or can cancel without paying a penalty.

Compass Broadcast medical appointments

By contacting a patient using their preferred method of communication, it can help save time and money. Using our system will allow your staff to concentrate on delivering excellent patient care and not playing phone tag.

Compass Broadcast appointment reminder,  Appointment Reminder Calls,  Appointment Reminder Phone Calls

In case you’re not familiar, call tracking is the process of attaching a unique phone number to individual marketing channels to help collect data. This helps improve lead generation and proving ROI.

Call Tracking HIPAA Compliance

Allowing more options to collect payments, will vastly improve the healthcare industry by allowing hospitals to focus more on the health of their patients, rather than how a bill will be paid.

Compass Pay collect payments,  healthcare payments,  patient payment,  payments healthcare

You will need to use call tracking in conjunction with your PPC campaign to ensure that you’re collecting the data you need to analyze your campaign from all angles. Here are 5 mistakes that are commonly made when it comes to creating PPC campaigns.

Call Tracking ppc campaigns,  ppc mistakes

Data-driven marketing is the process by which marketers collect, integrate and analyze data to help them strategically plan their future outreach initiatives. Here are five things you should be paying attention to in any marketing campaign to maximize your ROI.

Call Tracking data driven marketing

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At IVR Technology Group, setting up a text messaging system is a part of what we do. Our system is called Compass Broadcast. With this application, you can send a list of contacts voice messages, text messages, and e-mails.

Compass Broadcast billing reminders,  notify customers,  outbound messaging,  payment notifications,  Payment Reminders

Businesses rely on billboards, ads played on radio and television, and print ads to get their name out there. While these methods are still in use today, mobile advertising is paving the way for the future and proving its value.

Call Tracking click to call button,  click-to-call

Call Tracking is crucial for any marketing campaign analytics. Not only can you track down who’s calling, but you can see in-depth details of their location, name, time of a call, agent history with the caller.

Call Tracking call tracking industries,  call tracking software,  track phone number

Call tracking is an excellent investment for your business which can provide a lot of benefits. Unfortunately, it can also come with its share of misconceptions. Here are ten myths about tracking phone numbers you need to know…

Call Tracking track phone numbers

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