Do Annoying Advertisements Get The Most Attention?

Do Annoying Advertisements Get The Most Attention?

Ad campaigns are designed to help represent a company’s brand using the most effective means possible. Unfortunately, some believe that there is no such thing as negative publicity. After all, it created a discussion so the advertisement must have worked. Here are...
How To Strengthen Your Brand

How To Strengthen Your Brand

On June 21, Good Morning America had a segment related to memes. In this segment, they wanted to find out if a photo of LeBron James crying would turn into a viral sensation.  A meme is defined as an idea, behavior, or style that spreads from person to person within a...
Bye Verizon. Hello Sprint! Famous Spokesman Switches!

Bye Verizon. Hello Sprint! Famous Spokesman Switches!

During Game 2 of the NBA Finals, the best play wasn’t by the Cleveland Cavaliers or the Golden State Warrior but by Sprint. In a recent press release Sprint boasted that their network is so fast and reliable that it can that even convince some of the most iconic in...
The Secret Behind Advertising Campaigns

The Secret Behind Advertising Campaigns

This Sunday is the 50th Anniversary of the NFL’s big game. The contest itself is for the NFL Championship and will be decided between the Carolina Panthers and the Denver Broncos. Football fans will likely be tuned in for the drama and excitement, as both teams...
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