Fortunately, in today’s fast-paced world, customers can call to get an item at the push of a button. This means that if customers are made to wait on hold for too they may not actually believe their call is important to you.
Gain A Better Understanding Of Your Customers
Call analytics is more than just pie charts and bar graphs; it’s a powerful tool that can improve your customer service. With call analytics, you’ll get a better understanding of your customers. You’ll know where they are from, what their needs are, and what brought them to you.
How did they find you?
Nowadays, what usually brings a customer to you is a smartphone. When customers find your website through a search engine, it’s a good idea to have a click to call button handy so that they can get a hold of you right away. When a click to call button is used, your customers will be routed to the location best suited to help them. When the click to call button is clicked using a smartphone, the call analytics report will keep track of the phone’s physical location. Likewise, if someone found you on a computer, the analytics report will report their location based on the IP address of the user. Both will be placed in a call analytics report.
Adjusting Campaigns Based On Data
Mobile and tablet users can be tracked separately from those who found you using a computer. Knowing the location and the technology used by your customers can help you fine-tune your advertising to meet their needs and boost sales, providing better customer service.
Your customers will be thankful, and mindful, of what you say when you put your message out there. Mobile advertising can target specific areas, such as counties or cities. With call analytics, you’ll know which areas triggered the best responses, or even which ads were most effective.
Target Buyers
Location targeting also helps you focus your advertising on the areas where you’ll find the right customers. With this in mind, call analytics reporting will help you figure out which locations are performing well. If a group of people is clicking from just outside your normal market area, it could provide insight as to where your business could benefit from putting a new location.
Simply put:
Customer calls
+ less time on hold
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Better overall customer satisfaction = Better Customer Service
Improve Company Performance And Service
With our comprehensive call analytics, we can help improve your company’s performance and provide better customer service. We also help you target the ROI on advertisements, by helping you figure out when and where your customers see you.
