Customer service isn’t just about gaining customer loyalty, it’s about respect, it’s about word of mouth and that CEO “Bob” telling his other CEO friend, “Dan” that your company is simply the best. But at what point does Bob tell Dan that?
One way that a company can improve is to give customers the opportunity to let their voices be heard. Yet, just building a survey isn’t enough. In order to conduct research successfully, it’s important to convince your customers to take it.