Bill Irvine Joins IVR Technology Group As Chief Marketing Officer

by | Nov 14, 2017 | Press |

Industry​ ​Veteran​ ​Joins​ ​Growing​ ​Communications​ ​Technology​ ​Company​ ​in​ ​Buffalo.

Buffalo,​ ​NY​ ​(November​ ​14,​ ​2017)​ ​-​ ​IVR​ ​Technology​ ​Group​ ​continues​ ​its​ ​growth​ ​and​ ​recent hiring​ ​spree​ ​with​ ​the​ ​addition​ ​of​ ​Bill​ ​Irvine​ ​as​ ​Chief​ ​Marketing​ ​Officer​ ​to​ ​amplify​ ​the​ ​company’s branding​ ​and​ ​marketing​ ​strategies.​ ​Bill​ ​Irvine​ ​has​ ​over​ ​20​ ​years​ ​of​ ​experience,​ ​having​ ​worked on​ ​B2B​ ​marketing​ ​with​ ​brands​ ​such​ ​as​ ​IBM,​ ​Toshiba,​ ​MasterCard,​ ​Kodak,​ ​the​ ​IRS,​ ​and​ ​others.

As​ ​the​ ​Chief​ ​Marketing​ ​Officer​ ​for​ ​IVR​ ​Tech​ ​Group,​ ​Bill​ ​Irvine​ ​plans​ ​to​ ​aggressively​ ​pursue​ ​the creation​ ​of​ ​a​ ​“digital​ ​marketing​ ​engine”​ ​that​ ​feeds​ ​qualified​ ​leads​ ​to​ ​sales.​ ​“IVR​ ​Technology Group​ ​is​ ​an​ ​ideal​ ​case​ ​for​ ​user-centered,​ ​or​ ​agile​ ​marketing.​ ​I’m​ ​really​ ​jazzed​ ​about​ ​the​ ​chance to​ ​help​ ​this​ ​great​ ​Western​ ​New​ ​York​ ​company​ ​grow​ ​and​ ​expand​ ​on​ ​recent​ ​successes,”​ ​Bill​ ​said.

Mike​ ​Byrne,​ ​CEO​ ​of​ ​IVR​ ​Tech​ ​Group​ ​said,​ ​“We​ ​are​ ​excited​ ​to​ ​have​ ​Bill​ ​join​ ​our​ ​team.​ ​I​ ​have​ ​full confidence​ ​that​ ​he​ ​will​ ​carry​ ​our​ ​momentum​ ​and​ ​increase​ ​our​ ​everyday​ ​energy​ ​and​ ​relevance​ ​in the​ ​industry.​ ​I​ ​do​ ​not​ ​doubt​ ​that​ ​he​ ​will​ ​elevate​ ​IVR​ ​Techs’​ ​brand,​ ​services,​ ​and​ ​culture.”

In​ ​addition​ ​to​ ​20+​ ​years​ ​of​ ​experience​ ​in​ ​the​ ​industry,​ ​Bill​ ​Irvine​ ​brings​ ​a​ ​wealth​ ​of​ ​knowledge developing​ ​and​ ​executing​ ​on​ ​technology​ ​startups.​ ​“What​ ​first​ ​attracted​ ​me​ ​to​ ​IVR​ ​Technology Group​ ​was​ ​the​ ​high​ ​energy​ ​entrepreneurial​ ​culture​ ​I​ ​felt​ ​across​ ​the​ ​entire​ ​organization,”​ ​said​ ​Bill. “Plus,​ ​they’re​ ​building​ ​a​ ​truly​ ​great​ ​automated​ ​communications​ ​platform​ ​that’s​ ​poised​ ​to​ ​disrupt billion​ ​dollar​ ​incumbents.​ ​Great​ ​people,​ ​stunning​ ​technology,​ ​this​ ​was​ ​a​ ​no-brainer​ ​for​ ​me.”

Akash​ ​Desai,​ ​President​ ​of​ ​IVR​ ​Tech​ ​Group​ ​added,​ ​“Bill​ ​has​ ​served​ ​as​ ​a​ ​marketing​ ​strategist​ ​for various​ ​marketing​ ​agencies​ ​and​ ​technology​ ​companies.​ ​He​ ​has​ ​also​ ​served​ ​as​ ​the​ ​CEO​ ​of three​ ​startups.​ ​It’s​ ​this​ ​unique​ ​mix​ ​of​ ​sales​ ​and​ ​marketing​ ​expertise​ ​with​ ​an​ ​insatiable entrepreneurial​ ​spirit​ ​that​ ​makes​ ​Bill​ ​a​ ​valuable​ ​addition​ ​to​ ​IVR​ ​Technology​ ​Group.​ ​As​ ​an experienced​ ​CMO,​ ​Bill’s​ ​leadership​ ​will​ ​be​ ​critical​ ​in​ ​evangelizing​ ​our​ ​upcoming​ ​communications platform.”

About​ ​IVR​ ​Technology​ ​Group IVR​ ​Technology​ ​Group’s​ ​passion​ ​is​ ​to​ ​connect​ ​people​ ​to​ ​information​ ​in​ ​order​ ​to​ ​help​ ​companies improve​ ​customer​ ​experiences.​ ​IVR​ ​builds​ ​secure​ ​voice​ ​and​ ​text​ ​applications​ ​and​ ​focuses​ ​on compliance,​ ​data​ ​security,​ ​and​ ​delightful​ ​user​ ​interactions.​ ​We​ ​are​ ​fanatical​ ​about​ ​our customers’​ ​success.​

View the official press release here.

If interested in interviewing Bill Irvine or in sharing the news, please contact ashley.friedman@ivrtechnology.com for more information.