You know every single one of your clients wants (and deserves) instant service.
As a CEO, as an employer, as a business partner, as a father and as a friend, I know that it’s difficult – if not impossible – to make everyone happy. We’ve all said it –
“…there just aren’t enough hours in the day to answer every phone call, listen to every voicemail and return every e-mail.”
On a personal level, technology has made my life a lot easier. I can’t always answer the phone call from my son, but he can always shoot me a quick text to let me know he won his game. Through technology, I can let him know how proud I am while I’m speed walking into my next meeting.
I’ve been thinking about how I can make life easier at this company — for both our clients and my team. My vision for that is clear. I want to communicate with our customers more efficiently and more effectively. I want to communicate with my team more efficiently and more effectively.
I believe that the best way to improve communication, both professionally and personally, is to take advantage of all of the technologies that are literally at my fingertips. It’s important to recognize, though, that different people communicate differently. Different clients communicate differently. You have to figure out how to most appropriately communicate with whom.
In order to do this, you have to be able to offer your customers more than one way to communicate with you. Let them choose how they want to talk to you and then respond via that same channel. If they call you, call them back. If they text you, text them back.
By communicating on multiple levels, you make yourself an even-more-valuable asset to your clients. Go out of your way to be convenient, to fit into their lives as they want you to. You’ve got to use all of these channels to support one another and spread your message. In the end, you’ll be rewarded with loyal customers who are excited to work with you.
Every day, our company strives to be an industry leader by offering our clients the very best. We’ve got 20 years of experience in providing supreme interactive voice response applications. Twenty years from now, we’ll be able to say the same by evolving according to current and futuristic technology trends.
In today’s world, the answer to success lies in the customer experience. Whether you decide to spend less than a thousand dollars or more than ten thousand dollars on software, the key to success is making sure it works for the benefit of your customers. Any software can make something feel “more effective.” But when it comes down to it, it’s the people, the culture of a business, and the value your company on customer feedback be it through a survey, phone call, email, you name it, that really matters.