Autumn is coming, which is a season that brings a sense of excitement. Football is finally back, pumpkin spice lattes are on the menu, and it’s time to head back to school. This is a prime opportunity for businesses to promote seasonal deals, or for schools to keep parents informed. One of the most effective ways to send a message a large number of people, at once, is with a message broadcast. One example of this can be to send out a text message to a mass audience. Our solution Compass Broadcast provides an efficient way for you to reach that audience quickly and easily.
Why Schools Need Text Notifications
- Notify parents about school closure due to bad weather
- Motivate parents to be part of the PTA
- Allow parents to know that report cards are coming.
- Encourage the community to be a part of special events.
Back to school can be a stressful time for both students and parents. Only of the key ways to help ease this burden is with communication. The PTA is a prime example of this. The PTA allows parents to stay informed about events, issues, and achievements. Over the last 30 years, they found that an informed community leads to better test scores and increased attendance.
Yet this can only work if parents regularly attend, and that can only happen if they stay informed. A text message is one of the most effective ways to accomplish this. Studies have shown that 90% of text messages are read within the first 5 minutes. Text messages can also allow parents to know if schools are closed due to inclement weather, or other emergencies.
Why Businesses Need Text Notifications
- Promote seasonal deals.
- Offer coupons or discounts
- Increase customer loyalty
Back to school is a prime opportunity for businesses to run a promotion. Text messages encourage parents to take part in back to school offers. With college also in session, brick and mortar locations can use text messages to keep them coming back.
Most retailers offer back to school specials for school supplies, dorm room accessories, and more. Including a text message marketing campaign will help to reach your audience and increase business by reaching out to potential customers.
Pew Research Center conducted a study which showed that 92% of adults own a mobile phone. That means that your most valuable marketing tool could be sitting in your customer’s pocket. That’s because most customers want to receive text messages from a business informing them of special offers. A recent survey found that 96% of customers actively seek out mobile coupons to get the best deal possible. Bring in those deal seekers with a text message.
Reach out to your community
Autumn is one of the best times for businesses to reach out to their community. Did the local football team manage to overcome the odds? Encourage your customers to celebrate by offering a deal.
Is there a fall festival coming up? Sponsor a part of it. Your business could host a text message contest that encourages customers to take part and vie for a free product. Then, go the extra mile and offer a consolation coupon for those that didn’t walk away with the prize. It’s a win-win-win for your business, for your customers, and for your community.
With Compass Broadcast, you can help keep people informed with a short message that goes a long way. Schools can help keep parents informed and encourage them to get involved in their child’s education. This contributes to better grades and helps the community. Businesses also benefit by offering discounts that correlate with events and helping out their community.