November is certainly a month for tradition.

Thanksgiving allows families to get together, be thankful for what they have and watch football.

Also familiar is the national craze known as Black Friday. Bargain hunters camp out at big-box store for days in hopes of getting a good deal on the season’s hottest items.

Black Friday Independent caters to major department stores, leaving independent brick and mortar businesses out in the cold.


In 2010, American Express founded the movement known as Small Business Saturday.

Small Business Saturday gives local stores the opportunity to level the playing field with the big-box stores that thrive on Black Friday.

Participating businesses are promoted on American Express’ website and are given custom signage to display at their location. They’re also able to take advantage of deals for ad space on sites like Facebook.

Last year, over 1,450 small businesses signed up to participate in Small Business Saturday. This resulted in Americans spending $5.7 billion in locally-owned businesses.


While this seasonal boost is good for small businesses, they will need to keep that momentum going to truly be successful. Continued engagement in social media, distributing flyers are placing ads in local circulars, are all good ideas. However, your small business needs a great idea that sends your message to the right people at the right time.

With the help of a third party, your small business can maximize its potential by delivering your message directly to your customers via text message. Your customers can opt-in easily, making it easy for them to learn about special offers or events.

In fact, your customers would most likely prefer to receive text messages from you. Communicating with them how they want will help you to be successful and keep regular customers throughout the year.

Not convinced texting is right for your small business? Consider these stats:

For businesses interested texting, IVR Technology Group has a unique solution that can get your message out. You don’t need any new equipment because we can TextEnable your existing business phone number. This means you can text your customers through your computer & they will receive the message the same way they’d receive a text. If you need a response, they can respond as they would to any text message.

Best of all, prices start out at $19.95 per month — making TextEnable a viable option for any business.

Benefits of texting for business include:

  • Texting is universal
  • Texts are send within seconds & land right in your customers’ hands, making it direct & immediate
  • It’s fits into your customers’ lives, making it convenient
  • Support & integrate with other channels, especially social media & e-mail
  • Increases customer engagement by allowing customers to reply quickly & easily

For more information on TextEnable, click here.

Oh, and if you still aren’t convinced that people are texting…watch this short video of an adult who literally walks into a black bear because he’s too busy texting to look up: click here.

Click here to discuss partnership opportunities

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Andrew F

Andrew F

Andrew is responsible for generating and delivering reports for our customers. His professional experience in customer relations allows him to identify and analyze customer issues with proficiency. Combined with his expertise in GIS Analysis, he creates presentations that allow our customers to see opportunities for growth.
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