Why you need to try out #thatdress

This morning, people all over social media were engaged in a great debate.
Was it about the FCC ruling on net neutrality or the impending shutdown of the DHS?
Perhaps people were engaged in a potential South Africa vs New Zealand final in the Cricket World Cup.

Nope, Nope, and it’ll be India vs New Zealand.
What people were taking about was #thatdress.

Believe it or not, this dress can actually apply to your marketing campaign.

Here’s the rundown: The dress in question was worn at a wedding, a group of friends debated the color on Facebook, and one of the friends put it on a tumblr dedicated to a talent manager.
The talent manager happened to land her client a starring role in a new superhero television series earlier that day.

There is something to be learned from #thatdress and that’s how it applies to your next marketing campaign.

  1. Get your audience engaged
    The big debate is whether or not the dress is blue and brown, or white and gold. A few neuroscientists are weighing in on the rabbit-duck like illusion in play. That’s not what’s important. What’s important is how the image got an audience engaged in the debate at hand.
    People want to be entertained. This visual image, associated with something that makes the audience question their perception, accomplishes that.
  2. Location, Location, Location
    So was it a coincidence that a picture of the dress in question happened to land on the tumblr dedicated to someone that scored a big television deal for their client on the same day? Maybe.
    That particular location got a lot of traffic and ultimately got people talking. The same can be done for your campaign.
    Will your campaign be more successful if you placed your ad on a billboard by the highway, or on a radio station during rush hour? Our call tracking system can help you figure out what worked and what can be improved upon. Then you find out how to get your audience to talk about you.
  3. Style and Substance
    The most important thing for making a great viral campaign is to make sure it can be tied back to your company. Sure, people want to be entertained but if that can’t associate something that went viral to your brand or your audience, it won’t have much of an impact. To generate more calls, you’ll want a vanity number that’s associated with your brand and gets people not only to talk about it, but call it.

Get People To Talk About Your Business!

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Andrew F

Andrew F

Andrew is responsible for generating and delivering reports for our customers. His professional experience in customer relations allows him to identify and analyze customer issues with proficiency. Combined with his expertise in GIS Analysis, he creates presentations that allow our customers to see opportunities for growth.

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