Last night the first of three debates between Hillary Clinton and Donald Trump took place. The morning after, supporters of both sides think their side clearly emerged the victor. A lot of information, or misinformation, was spoken last night and fact checkers worked furiously to cite sources in real time. Misinformation can spread like wildfire. This trend is obviously not just limited to the election cycle, but to local news, emergency broadcast, or updates that are relevant to an audience. Such information should not be left to the rumor mill to handle. To truly deliver information to your audience they should hear it directly from you. Fortunately, we live in an era where a message can be sent to a mass audience quite easily.
Is the Sky Really Falling?
In the folk tale of Chicken Little, the protagonist gets struck on the head by an acorn. This leads him to believe that the sky is falling and he runs off to tell the rest of his barnyard friends. Overwhelmed by mass hysteria, they are taken advantage of by a fox who leads them to his cave. Spoiler alert, it doesn’t end well for them in several interpretations of the tale. The moral of the story is not to jump to conclusions, get overwhelmed by false news stories, and spread them like they are facts. Some may say that debate had no shortage of that.
Last night’s debate between Clinton and Trump certainly kept fact-checkers busy. While the debate took place, fact checkers posted citations that either backup or refuted claims. Some still wouldn’t buy it, because they believe that such websites are biased and have an agenda.
False Information Travels Fast
One example of false information that spread last night centered around Donald Trump’s twitter posts. Content aside, Twitter user @itsjuanlove decided to read a particular tweet about his stance on global warming he found out that it wasn’t there. This led him to the conclusion that someone from Trump’s staff must have deleted the tweet during the debate. When he tweeted a screenshot it spread quickly. Journalists posted the claim on their own twitter feeds and passed it off as news.
The truth is, no one from Trump’s staff deleted the tweet. The twitter user that posted the image found out that the reason he was unable to see the message was because of a glitch. He deleted his original tweet, but people were still passing the false information off as news.
Let Your Audience Hear Your Message
Both Trump and Clinton have staff members dedicated to making sure their message is sent out. Fortunately, your company doesn’t need to resort to having a national campaign to get your message out. If you have a message to sent out, IVR Tech Group has a way to deliver it.
With nResponse, you can help keep people informed with one message that can be delivered multiple ways. Do some people prefer getting an email over getting a text? Our automated system can make sure that the preferences of your audience members are kept in mind. Whether your company is a local utility, church, school, or business when your message is sent directly to your audience it allows for no room for misinterpretation.
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