Smart devices have an definite influence over consumer shopping habits. Mobile Purchasing is spreading.
In the first quarter of 2015, mobile commerce spending accounted for $11.1 billion dollars in spending. This is a 53% increase from the previous year. Yet, a study was recently conducted by comScore that showed a staggering gap with regards to online behavior.
The comScore study found a difference between online behaviors on a desktop versus those a mobile device. Using a mobile device, the amount of time spent online is 59% whereas the amount of time spent online using a desktop is 41%. However, the amount of money spent online is 15% on mobile devices versus 85% on a desktop. This is a gap of 44%, which comScore referrers to as the “M-Commerce Gap.”
Needless to say, this 44% could be money left on the ground, and there are a number of factors that contribute to this gap:
- Product detail may not be easily seen, because the screen is too small.
- It’s too difficult to enter information.
- A 3G/4G Network can’t compete with the high speed connection on a desktop.
Last April, Google ran an update that gave mobile friendly pages a boost in their search rankings. If your competitors have that advantage, they are likely to experience an increase in business especially if they are adding mobile purchasing to their web sites. Fortunately, IVR Technology Group can help by providing your company with call tracking reports that allow you find out when customers call you, where the calls are from, and how the caller found you. With this information, you’ll know for sure how much of your web traffic comes from a mobile device. Then you will know whether or not you need to invest in optimizing your site for use on a mobile device.
Yet, there is a noticeable factor that should not be ignored.
According to the study, consumers expressed discomfort about providing secure payment information over mobile devices. Your clients should be able to make payments without worrying about whether or not personal information is secure.
This is why IVR Technology Group has committed itself to data security. Our pay by phone solution, PayIT, was developed in accordance with PCI compliance standards. We protect and encrypt our customer’s information to keep it confidential and secure.
We regularly submit to third party audits to maintain both HIPAA and PCI compliance. We also maintain security controls and enhancements with NIST 800-53 guidelines, which protect against advanced cyber threats.
As technology improves, so will factors such as network data speed, security measures, and a larger phone screen size. (Seems like forever since smaller phone were better.) Investing in a secure pay by phone host and call tracking will help give your company a competitive edge.
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