On April 21st, Google ran an update that promised to make it easier to use their site via a mobile device. This update gave mobile friendly pages a boost in their search rankings.

What company wouldn’t want to be towards the top of the search engine results page when someone searches for them on Google? After all, 90% of American adults own a cell phone and 64% of American adults own a smartphone. While less than 10% currently use smartwatches, the release of the Apple Watch may cause this number to change soon, too.

There was a reason these changes were referred to as Mobilegeddon. If your website isn’t mobile friendly it can have seriously negative consequences. Failure to act now could result in some of your web pages being harder (or impossible) to find when a user searches for them on Google with a mobile device.

Here are some common errors to look out for:

  • Links placed too closely together
  • Text size is too small
  • Incompatible plug-ins
  • Layout is too wide for the screen

The impact that this update will have on your business will vary based on how much of your web traffic comes from a mobile device. If your customers don’t usually find access your site from a smartphone or tablet, you won’t notice much of a difference.

Whether or not your business experiences a decrease in traffic, your competitors may experience an increase because their site is entirely mobile friendly. Fortunately, Google has created a test that will explicitly tell you if your website is mobile friendly:


If you’re still unsure, don’t leave it to speculation, leave it to call tracking. Call tracking reports allow you find out when customers call you, where they are from, and know how they found you. With this information, you’ll know for sure how much of your web traffic comes from mobile devices and you’ll know whether or not you need to invest in optimizing your site for use on a mobile device.