Most businesses measure success based on digital analytics. Analytics can encompass organic visits, page views and obviously, goal conversions. Often times businesses utilize call tracking numbers. Call tracking is a measure of phone calls associated with performance-based advertising. Marketers can use insights to figure out which advertisements are the most effective. The popular social network Facebook also relies on analytics to measure performance. Yet, how can you know whether or not a customer reached you via the app? The solution is call tracking.
Facebook and Call Tracking Numbers
Founded in 2004, Facebook’s mission statement had traditionally been to make “the world more open and connected, built to keep its users more connected to one another.” As of July 2017, it has over 2.01 billion monthly active users. More astounding is that 66% of monthly users use it on a daily basis.
Facebook targets consumers based on all sorts of data. Factors such as age, gender, and geographic location are measured. This allows Facebook to help your business target your audience, and get the right advertisement in front of them. It’s little wonder why the company earned nearly $9.2 billion from advertising in their second quarter 2017. This is up 47% from the same time, last year.
Facebook Connects Customers to Businesses
Facebook has a “Call Now” feature which allows users to dial businesses directly from targeted ads utilizing call tracking numbers. This allows potential customers to connect to businesses much easier. How many users call businesses using the app? Phone calls from Facebook and social ads have boomed over the last 3 years. In 2014, the app was used to place 5.7 billion calls to businesses. That number grew to 12.2 billion in just two years. According to BIA/Kelsey’s latest research in call monetization, annual calls to businesses from smartphones will reach 162 billion by 2019.
But adding the “Call Now” button to Facebook ads allows customers to be able to reach your business more easily. However, the app alone doesn’t help. This is where call tracking comes in. Call tracking accurately tracks, measures, and analyze incoming calls from Facebook to gain the most valuable insights about your hottest leads.
Gain Valuable Insight
You need a way to accurately track, measure and analyze incoming calls from Facebook to gain the most valuable insights about your hottest leads.
Call tracking puts a unique phone number on all of your digital initiatives. In order to best measure which ads are most effective, Dynamic Number Insertion (DNI) is applied. By tracking this information, you’ll measure which ads on Facebook generate the most phone calls. Call tracking numbers in any ad will give you analytics in real time. it will also help your business how to tailor ads and build your target audience.