Version 0.4 – 12.15.2020

Fanatical WOW

Vision

We are the engagement conduit
that enables extraordinary experiences
between companies and customers.

Personality

Every brand has a personality. Ours is straightforward, familiar, and cordial. Our priority is to explain how we can help solve problems in a human manner, helping our customers achieve the results they need, so they can get on with their day.

Fun, but never silly.

Confident, but never cocky.

Smart, but never pompous.

Informal, but not sloppy.

Helpful, but not overbearing.

Expert, but not bossy.

New Identity

Our primary “vertical lockup” with a new icon that respects the legacy of our identity, while introducing a bold new look of intersecting communications conduits.

Horizontal lockups for situations where the vertical version won’t fit. Including monochrome dark and light versions are to be used when the logo will be shown very small.

Deliberate Colors

Our brand colors are that of a new sunrise. Full of new energy, new ideas, endless possibilities, and the essence of new life and growth. The individual colors have their own personalities that define our branded solutions.

Transact

Green is the color of life, growth and prosperity. The growth green evokes vibrant new life and a fertile foundation.

Inform

Orange is the color of harvest, praise and authority. The sunrise orange denotes mastery and warm influence.

Create

Blue is the color of order, security and trust. The morning blue sky is an inspiration for creativity.

Unify

Gray is the color of maturity, strength of character and stability. A slightly warm gray elicits mature intelligence with a touch of understanding.

Embrace

Purple is the color of mystery, imagination, and high emotional intelligence. It sits across the color wheel from our green, blue, and orange and is the perfect complementary background or 4th color.

Authority

A moderately dark cool gray is the color of serene authority and confidence. This color is primarily used for “IVR TECHNOLOGY GROUP” and other text in our primary logos for our brand and our platform.

Variations

From time to time, the precise brand color may not be appropriate or possible. This is the recommended darkest to lightest variations of each brand color. Example: The available thread colors for our embroidered logo couldn’t match our exact colors, so a thread that fits within this dark-to-light spectrum was selected.

Compass Automation Platform

Our primary and unified product.

We’re moving away from “sub-brands” such as Compass Payments Suite and Compass Broadcast Suite for a singular message.

The following messaging is preliminary:

The Compass Automation Platform is a managed CPaaS. It solves customer challenges for uniting siloed data systems and telecommunications networks into a voice and text application foundation. Customers get the best of both worlds; powerful customer service communications automation and consistency of support across all services.

As a “full-stack” CPaaS, there are four primary application areas:

Payments: for automated omnichannel payments by credit card or ACH.
Broadcast: for omnichannel alerts and notifications
Surveys: for automated voice surveys
CX Automation: IVR builder for complex customer interactions