IVR Technology Group’s Call Tracking offering allows business marketers to measure phone call conversions. Marketers can utilize Call Tracking to:

• Increase conversion rates

• Optimize advertising spending

• Route leads to the right sales person

Call Track Basic

As a marketers, you can use Call Track Basic to assign unique local or toll-free numbers for use in various media (eg. newspaper ad, direct mail piece, infomercial, or the yellow pages). Calls that come into each number can be routed to your sales team and you can get instant reports on which media source or ad produced what number of the calls. Armed with this information, you can buy more of what works and cut out spending on advertising that doesn’t.

Call Track Dynamic

Using Call Track Dynamic, you can assign multiple phone numbers to various online traffic sources such as pay-per-click ads, keywords, specific landing pages, banner ads, and different domains. Based on the referral source of a visitor, Call Track dynamically displays a phone number to be called on your page. Online reporting on this activity can now give you in-depth information on what online marketing efforts pay off with more phone calls.

Call Tracking Features

Real-time call tracking reports online give you instant insight into your marketing efforts. Your data can be downloaded into Excel, sent via email, or integrated with your analytics or CRM software via our API.

Customized call routing can be set up on all your numbers giving you the ability to do anything from simple call forwarding to your office number to sending callers to an IVR to qualify the lead before transferring to a live agent. You can also route calls to our virtual automatic call distributor that can intelligently shuttle calls to different agents based on a variety of factors such as time of day, queue lengths, and so forth.

Whisper message at the beginning of a transfer tells you who is calling and where they heard about you so you can be prepared to handle the call before you are connected.

Integration with Google Analytics allows you to track your leads all in one place. We also can provide custom integrations to other web-based or in-house information systems via our API.

Would you like to strategize on how to set up Call Tracking? Our team is adept at consulting with every industry.

Contact us online or call us anytime to discuss more about Call Tracking 800-438-1709/716-250-2800