On February 1, the NFL championship will be decided between the defending Seattle Seahawks and the New England Patriots. The contest itself will likely be one to remember, pitting New England’s versatile offense versus Seattle’s smash mouth defense, dubbed the Legion of Boom. Many people, however, are likely watching for the commercials.
The Big Game is the most watched television event of the year. Last year, it managed to get over 110 million viewers. Advertisers scramble to get their 30 second spots in, and pay about $4.5 million to be able to do so. It seems like a good idea: run a zany ad, hope it goes viral, and profit. Yet, it is quite a risky endeavor, and such an effort may not pan out.
Sorry, Radio Shack.
“It’s not the strength of the individual players, but it is the strength of the unit and how they all function together.” — Bill Belichick
Getting to the championship doesn’t happen by luck. A champion has a solid plan, commitment, and consistency. A great coach has to manage their staff and players. They plan out what plays work and what the opposing team is capable of. A great company can do the same.
The most important thing for a company is to have potential customers reach them. Good call routing strategy allows customers to be routed by a zip code or market area. Great call routing can expand upon this by routing based off the closest location or the ability call an audible with customizable options. Interactive Voice Response allows a company to route a call based off options such as time of day or location.
“Relentless pursuit to find a competitive edge.” — Pete Carroll
Call tracking helps companies build up their playbook. It helps a company figure out who their star players are and how to re-route assignments to help the whole team. Call tracking determines who is calling you, when they called, and where from. This allows a company to learn the effectiveness of a marketing campaign. There are even options to take it to the next level, recording a call and including the sound file in a report.
Best of all, a company that uses our call routing service won’t need to purchase any additional equipment to get started. A company that has a call center in place can have it enhanced with our solutions. Let us help your team stand out above the rest.
“People who work together will win, whether it be against complex football defenses, or the problems of modern society.” — Vince Lombardi
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