This Sunday is the 50th Anniversary of the NFL’s big game. The contest itself is for the NFL Championship and will be decided between the Carolina Panthers and the Denver Broncos. Football fans will likely be tuned in for the drama and excitement, as both teams were top seeds during the playoffs. Will this be Peyton Manning’s last game? Will the Carolina Panthers win their first World Championship? How cool will those commercials be?
The Big Game is the most watched television event of the year. Because of this, companies are will pay $5 million for a 30-second spot. It seems like a good idea. But will it pan out?
“You cannot make progress with excuses.” –– Cam Newton
One notable example is the advertisement which introduced the Apple Macintosh personal computer for the first time. It only ran once, but people still remember it 32 years later.
Other ads are so out there, people will most likely remember how crazy the ad was and not necessarily what the ad was for. Remember that pets.com sock puppet? No one else does either.
A better investment of your money would a call tracking and analytics solution, such as CallOutcome360.
Call tracking helps companies be able to track and measure how your customers finds your business. Tracking phone calls that are associated with performance-based advertising and analysing factors, such as which mediums were most effective, leads to placing ads where your customer base is more likely to see it. This will allow a business to be able to track their advertising investment, and develop a game plan that leads to ROI improvement.
“Pressure is something you feel when you don’t know what the hell you’re doing.” — Peyton Manning
Call Tracking and Analytic reports can help you stay ahead of the game. You’ll know:
- Who is calling, how often, and when
- Zip codes or other geographic information
- Length of incoming phone calls
This information can not only serve to learn the effectiveness of a marketing campaign, peak business times, and where you may want to put a new location.
“Don’t succumb to excuses. Go back to the job of making the corrections and forming the habits that will make your goal possible.” — Vince Lombardi
CallOutcome360 is a call tracking solution that’s more than just numbers on a spreadsheet. It goes beyond that and help improve how you the quality of your business.