What You Need to Know About Millennial Consumers

What You Need to Know About Millennial Consumers

The first generation to grow up with computers in their homes, Millennials are well known for being tech savvy. They frequent social media sites like Facebook to be able to connect with friends. While some may argue that millennials share too much online, this...
You Need to Know How to Market to Millennials

You Need to Know How to Market to Millennials

There are currently 80 million Millennials in the U.S. – nearly one-fourth of the total population. Considering that they spend more money online than any other age group, it’s no wonder they are a sought-after demographic. Marketing to the tech-savvy may seem...
Text During Movies? AMC Says Yes?

Text During Movies? AMC Says Yes?

In a recent interview with Variety, AMC Entertainment CEO Adam Aron said that the movie theater chain was making a move to appeal to millennials. Part of that would be allowing people to text during movies in the theater. “When you tell a 22-year-old to turn off the...