Call Tracking Essentials
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Excerpt From The White paper
Today’s marketing climate requires your customers to have multiple ways to find you. It is crucial to have a multichannel marketing campaign strategy where you market on different advertising platforms in order to continually improve a campaign’s performance by mining complete and actionable data. By tracking call data and producing metrics that show true results, you’ll inevitably improve the quality of your customer service.
Many of the largest companies in the world use call tracking to measure the effectiveness of their overall advertising campaigns. Marketing agencies are also using call tracking to prove their worth to their clients. All of these companies significantly understand the value of call data, using call tracking services to turn data into metrics that can be used.