How to Prove Your Marketing ROI

How to Prove Your Marketing ROI

As a result of the mobile-centric world we’re living in, marketers have had to allocate their budgets differently and have had to answer a challenging question: “how to prove your marketing ROI”? In 2015, mobile ad spend will increase by about 50%. And, by...
Create An Exceptional Digital Marketing Strategy

Create An Exceptional Digital Marketing Strategy

Here’s a statement that shouldn’t be surprising: everything has gone digital. Given how non-shocking that statement is, here is one that should be both surprising and troubling: up to 75% of businesses don’t have a digital marketing strategy. Digital marketing has...
How to Measure Digital Marketing

How to Measure Digital Marketing

Digital marketing has provided businesses with an entirely new way to connect with their customers and generate new opportunities. Its growth has been explosive and it shows no signs of stopping. In fact, in a time where many marketing departments have had their...
HIPAA Compliant Call Tracking

HIPAA Compliant Call Tracking

What is HIPAA? In short, the Health Insurance Portability and Accountability Act, or HIPAA, is a federal law that was enacted to keep health care information private and confidential. There’s a lot more to it & more of the details can be found here. Download HIPAA...
Amplify Your PPC Campaign

Amplify Your PPC Campaign

If you’re keeping up with digital marketing, you’ve probably heard the term PPC. PPC stands for pay-per-click and, according to WordStream, “PPC is a model of Internet marketing in which advertisers pay a fee each time one of their ads is clicked. Essentially,...
Maximize Your ROI w/ Data-Driven Marketing

Maximize Your ROI w/ Data-Driven Marketing

Data-driven marketing is the process by which marketers collect, integrate and analyze data to help them strategically plan their future outreach initiatives. Here’s five important benefits of utilizing data-driven marketing: 1 – MARKETING ATTRIBUTION Determine...
Leading Marketing Strategy Tools

Leading Marketing Strategy Tools

“Without strategy, execution is aimless. Without execution strategy is aimless.” – Morris Chang, global business leader and technological innovator The key to planning an effective strategy for your company’s success is to know what works and how to improve...
How to Determine Who Your Customers Are

How to Determine Who Your Customers Are

Who are your customers? How did they come to you? When did they call? Do you know if they got what they wanted or if they are happy with the experience? If not, it is safe to say that you don’t know them at all. If you do not these insights, you are missing out on...
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