The ten items most commonly found on bucket lists are as follows:

  1. Volunteer
  2. Learn an instrument
  3. Learn a new language
  4. Take a hot air balloon ride
  5. Write a book
  6. Buy a place by the sea
  7. Write a will
  8. Ensure my relatives’ life security
  9. See grandchildren grow up
  10. See the world

While everyone’s list of things to do and/or master during their lifetime is a little different, there is one thing that’s probably not on anyone’s bucket list: analytics.

The obvious lack of excitement surrounding analytics, however, doesn’t make them any less important, or less critical, to the success of your business.

What most people don’t realize is that analytics and ROI actually go hand-in-hand. In fact, only 66% of B2B marketers are using analytics to monitor performance. (This number is even lower for B2C marketers.)

Analytics give you the ability to track the success or failure of any online or offline initiative you’re executing. Analytics will collect relevant data, like the geographic location of a customer, their payment method, their name, and store it so you can analyze it before running any future campaigns.

Here’s an every day example of analytics in action. Last time you shopped at your favorite store you probably used a rewards card to either save money or earn points.

What some people don’t realize is that, every time that card is entered into the store’s system, it’s collected valuable data – analytics – that the businesses uses to collect information about its customers.

Once that card is entered, the business has your name, some contact info and an exact record of what you just purchased. This information helps that business monitor purchase habits on a large scale and over long periods of time, enabling them to make strategic decisions when it comes time to order new products, run sales & hand out special offers.

Getting starter with analytics can be overwhelming. It certainly brings the possibility of wasting time & money collecting meaningless data that doesn’t contribute to your decision making process.

Luckily, there’s a pretty foolproof way to begin to collect, centralize & analyze data whether you’re a local business or have a national presence.

That’s with Call tracking.

Call tracking is one of the simplest ways to collect data that means something to your business. By attaching a call tracking phone number to each of your initiatives, you’re empowering your business to make better decisions faster & more strategically.

Call tracking reports will show you exactly where your calls are coming from, who is calling, when they called & what medium or messaging prompted them to call.

Essentially, call tracking takes the guesswork out of the decision making process. Even if you’re still only concerned with ROI, call tracking will improve your ROI by proving how your media budget is best spent.

And, when money is spent wisely instead of quickly, there’s a lot left over for the fun stuff — like buying that place by the sea & crossing that item off your bucket list!

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Kristen S

Kristen S

Kristen is responsible for managing all of IVR’s marketing efforts, including all of our digital media, managing partner relationships, driving leads and generating interest in our products and services.

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