When does your business track numbers from inbound callers? In order to properly invest your marketing budget carefully, you need a customer tracking software that can keep tabs on the number of calls that come in, and learn which leads are worth your highest priority. Here is an example of five different industries and how they can benefit from call tracking.
1 – Self-Storage
Self-storage is one of the fastest growing industries today. In 2007, it generated nearly $6.6 billion. Fast forward seven years later, it managed to over four times that amount with $27.2 Billion in annual revenue. With more than 50,000 locations nationwide, not only is the demand evident but the number of choices a customer can have to store their possessions. That means that if consumers can’t find your facility, they can easily find another.
Visibility is important for someone to stay successful in business. Call tracking can help a facility, or chain, learn which modes of advertisement were most successful. Did more callers the facility using Google, a billboard, or in the penny saver? With call tracking, it’s easy to see where to invest your advertising dollar.
Call tracking can also provide a much-needed heads-up to the agent that takes the call. Before the agent even speaks to the customer your agent can learn: the caller’s name, how many times this customer called, and if the customer requires an air-conditioned unit. That’s because real-time call tracking bases this information from the call record.
As soon as the phone rings, your agent will be able to see this information on their computer screen, in real time. This allows your agent to spend less time verifying who your customer is and assist with calls faster. With this in mind, call tracking not only will this improve customer service, but lead to more sales.
2 – Insurance
Insurance companies rely on many forms of advertising to help people learn about their business. However having a lizard, duck, or 80s band Europe simply isn’t enough. Call tracking can help your agency know how to help customers that need the insurance your company provides to protect their investments.
Call tracking can help guide customers to an agent best suited to help with the type of insurance a customer needs; be it a policy for a boat, RV, car, or all of the above. Call analytics allows a company with multiple locations to determine where they are getting the most calls from. This now only allows you to route calls properly but also provide insight as to where to put a new location.
You’ll also be able to track the quality of your leads. When a customer’s information appears on your agent’s computer screen, you agent can suggest various types of insurance based off the caller’s geographic location. High-quality leads can get top priority, and go to those agents best qualified to handle the call.
Also, your agency can elect to record incoming calls for quality assurance. With call recording, your managers can monitor the calls that come in. Accessing the quality of your calls provides a better understanding of which agents are your top performers, and the ability to reward them.
3 – Medical Practice
Call tracking allows your practice to determine how to advertise your facility to new customers and patients. However, a practice would need to take into account how to do this while remaining HIPAA compliant. HIPAA guarantees that a patient’s medical and billions of records remain confidential.
Healthcare organizations have to be sure that they choose a customer tracking software that meets HIPAA compliance requirements.
A practice would want call tracking from a business that provides HIPAA compliant call tracking. An HIPAA business associate agreement would guarantee that your patient’s data would be secure. This is safeguarded by data encryption, secure data transfers, and secure data reporting. All this allows a practice to invest their advertising budget wisely while maintaining data security.
With HIPAA compliant call tracking your practice can provide better service and care, and have more time to focus on booking patient appointments.
4 – Real Estate
Purchasing a new home is often the biggest investment a person will make in their lifetime. Real estate agents have to work with buyers to meet their needs while researching properties that meet their needs. This can include making sure that a home is within their budget, what sort of internet providers service the area, or if the property is in a good school district.
Some properties will require more phone numbers than others. Call tracking can assure that the property is being advertised properly. It can also help agents to determine customer needs by narrowing down their choices, and what the caller is willing to invest in a property based of repeat caller information.
A good realtor will usually have a busy phone and have to juggle potential buyers. A great retail agent uses call tracking to improve. That’s because call detail reports allow an agent to focus on the number of calls they make and know which ones seemed like warmer leads. Agents can also have the ability to improve their performance and evaluate calls with call recording.
5 – Education
In order for colleges to be competitive, they need to market to millennials to assure that they can get their attention. According to a recent report, 86% of people aged 18-29 has a smartphone. Those prospective students and their parents are more likely to go to your college if they can speak to a live person.
More likely than not, prospective students will search for you online. With call tracking, your college can optimize how they invest in advertising Having a click to call button will help students learn more about your school, and help you learn how many used it to contact you.
When their information is captured, students can also be routed to someone that can help them with their major. With this in mind, you’ll also be able to figure out which majors generate the most interest. Now you’ll have a better idea where to advertise those majors to generate more buzz and justify their advertising budgets, and course list, based on your call reporting metrics..
This is just the tip of the iceberg. Even if your industry didn’t make this list, the calls your business generated is important. Call tracking solutions are more than just numbers on a spreadsheet. They are a sound investment that can help improve how you advertise your business and the quality of the calls that are received.
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