IVR Technology Blog

Amplify Your PPC Campaign

Amplify Your PPC Campaign

If you’re keeping up with digital marketing, you’ve probably heard the term PPC.   PPC stands for pay-per-click and, according to WordStream, “PPC is a model of Internet marketing in which advertisers pay a fee each time one of their ads is clicked. Essentially, it’s a way of buying visits to your site, rather...
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Take the Guesswork Out of Marketing: 5 Benefits of Data-Driven Marketing

Take the Guesswork Out of Marketing: 5 Benefits of Data-Driven Marketing

Data-driven marketing is the process by which marketers collect, integrate and analyze data to help them strategically plan their future outreach initiatives.     We’ve compiled a list of five important benefits of utilizing data-driven marketing.   1 – MARKETING ATTRIBUTION   Determine which advertising channels your best leads are coming from. Use this information...
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The Power of Click to Call

The Power of Click to Call

How can you make your company a household name? The answer is, of course, advertising. Businesses rely on billboards, ads played on radio and television, and print ads to get their name out there. While these methods are still in use today, mobile advertising is paving the way to the future and proving its...
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What can iPay do for you?

What can iPay do for you?

It is said that necessity is the mother of invention.   Companies needed to have a more reliable and secure method of accepting payments from customers. This led to the development of solutions that make it easy and convenient for customers to make payments, like our pay by phone solution, iPay.   Businesses benefit because...
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LSA 2015 Wrap Up

LSA 2015 Wrap Up

We had the privilege of attending the LSA15 show in Los Angeles two weeks ago. We spoke with many attendees, industry partners & marketers. From these conversations, we realized how we could best serve our own partners & customers — by providing custom turnkey solutions. We also learned that so many people face issues...
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Going Mobile: Payment Trends of 2015

Going Mobile: Payment Trends of 2015

By 2019, Business Insider forecasts that nearly 80% of US retailers will have implemented a mPOS device.   Your first thoughts are probably, “what the heck is an mPOS device and why does everyone know about them but me?”   mPOS stands for mobile point of sale. An mPOS device is a smartphone, tablet...
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Is Your Site Mobile Friendly?

Is Your Site Mobile Friendly?

On April 21st, Google ran an update that promised to make it easier to use their site via a mobile device. This update gave mobile friendly pages a boost in their search rankings.   What company wouldn’t want to be towards the top of the search engine results page when someone searches for them...
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